For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design.

Going in a completely different direction, Absolut Vodka is introducing a "no label" edition. Absolut went in this direction to challenge labels and prejudice caused by branding, which they are masters of. This Absolut Vodka no label edition will be available at Colette’s online store August 24th.