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There is a simple yet aesthetically satisfying appeal to the new People's Supermarket packaging. Designed and Unreal, the branding for this London cooperative emporium really captures the everyman's attitude with respect to shelf presence.

The simple all-caps hard black typeface combined with the bright yellow background make for minimal product markings executed in an evidently well-structured manner. The People's Supermarket packaging will appeal to more customers and surely stand out on the rack.