Last year, Nivea launched the 'A Million Moments of Closeness' campaign to encourage people to share their stories about "closeness," and now for Valentine's Day, Nivea has launched 'The Million Moments of Touch' campaign to get more people hugging, kissing and simply engaging in more physical contact.
'The Million Moments of Touch' campaign kicked off with a party, which featured guest speakers like Rebecca Romijn and Jerry O'Connell, who talked about Nivea's products and why it's important for couples to touch each other, and Dr. Drew, who discussed the science behind touching. The touch-promoting campaign also includes a social media element, in which you can win a date night paid for by Nivea by liking its Facebook page and then making a vow to touch your significant other every single day.
Stats for Physical Contact Campaigns
Trending: Older & Average
Research: 1,965 clicks in 224 w
Interest: 2.2 minutes
Concept: The Million Moments Of Touch
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
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