Nivea Before and After Furniture

By: Cowbag - Published: Aug 30, 2008 • References:
Can we finally say, "Good-Bye Cellulite"? I wish. This very simple and very clever 'cellulite' sofa from Nivea was designed to promote the line's Goodbye Cellulite campaign during French fashion week.

Nivea was involved with the promotion of a line of swimwear for Shay Todd and used the event to cross-promote and 'demonstrate' their Goodbye Cellulite cream, due to the obvious link with swim wear.

It's a really visual way to highlight the supposed "before and after" effects of the cream, and they have even annotated the sofa as such.

Good work. Previously Nivea delivered the really awesome Nivea choir viral and popable cellulite campaign. Stats for Sofas With Cellulite Trending: Older & Mild
Research: 4,967 clicks in 402 w
Interest: 2.8 minutes
Concept: Sofas With Cellulite
Related: 34 examples / 26 photos
Segment: Females, 18-35
Comparison Set: 12 similar articles, including: nivea cellulite choir, interactive anti-blemish ads, and outdoor laptop protectors.