From Graphic Novel Advergames to Interactive Digital Billboards

By: Katherine Vong - Published: • References:
Marketers are trying to get your attention. When it comes down to it, the effort companies put behind their engaging and interactive marketing campaigns is for your attention. They want you focused on their product or service.

For the most part, this isn’t a bad thing. You might win something by interacting—such as the case of the Slush Puppies Sponsorship—or you might get to enjoy hours of playing a virtual soccer game (Adidas TeamGeist campaign). From paper liposuction simulation ads to interactive storefronts, this cluster is all about interactive marketing campaigns. Stats for 54 Interactive Marketing Campaigns Trending: Older & Buzzing
Traction: 136,834 clicks in 279 w
Interest: 2.2 minutes
Concept: 54 Interactive Marketing Campaigns
Related: 281 examples / 216 photos
Segment: Neutral, 18-55
Comparison Set: 103 similar articles, including: interactive wonderlands, interactive wonderbra ad, and interactive pepsi transit ads.