Marketers are trying to get your attention. When it comes down to it, the effort companies put behind their engaging and interactive marketing campaigns is for your attention. They want you focused on their product or service.
For the most part, this isn’t a bad thing. You might win something by interacting—such as the case of the Slush Puppies Sponsorship—or you might get to enjoy hours of playing a virtual soccer game (Adidas TeamGeist campaign). From paper liposuction simulation ads to interactive storefronts, this cluster is all about interactive marketing campaigns.
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