The Undetectables Promote Stealth Razor

By: Jamie Coomber - Published: • References: theundetectables
Gillette have launched a new game called The Undetectables to promote their Stealth range. Your mission is to act with precision and power (tenuous link admittedly) to recover the stealth razor which has been stolen by the 5 o'clock shadow. The game is clearly taken from Mission Impossible even down to the individual tasks, however the user is able to enter a competition to win 3 days at spy school so this fact can be forgiven. The post production is of a very high quality and overall this is a really nice strategy for an FMCG. Stats for Gillette Launches Advergame Trending: Older & Mild
Traction: 4,906 clicks in 441 w
Interest: 4 minutes
Concept: Gillette Launches Advergame
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: feline luxury hotel mascots, distraction-free creative residences, and cantilevered concrete homes.