Jamie Coomber, Trend Hunter

Charity Viral - ActionAid Asks Who Pays with Customised Game

Nonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid’s Who Pays? campaign who are lobbying for tighter regulations of how UK supermarkets deal with producers in developing countries. The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice… [More]

Social Network for Kids - Moshi Monsters

London-based gaming agency Mind Candy have developed a new social-networking sites for kids called Moshi Monsters. Instead of creating their own user profiles, kids can adopt their own monster. Users can choose the colour and name of their monster before taking it home. Every monster has a per… [More]

DIY Virtual Music Fest - Adidas Originals Festival

Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival. The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event a… [More]

Ethical Brand Debate - Unilever Attacked in Latest Dove Campaign (VIDEO)

Unilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty, whilst building a brand in the form of Axe through the use of beautiful bikini-clad women. … [More]

Nokia Christmas Lights - Unity Display on Regent Street

Nokia is this year's sponsor for the Christmas lights on Regent Street and have approached their agency, Weiden & Kennedy, to design the display. The creation is called `Unity’ and consists of 14 clusters of lights that change colour in the wind, temperature and from 14th December, users will be … [More]

14 Hour & 40 Min Ad - Emirates Airlines Non-Stop Info From Dubai to Sao Paulo (VIDEO)

This is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for Emirates Airlines to mark the launch of their non-stop flight from Dubai to Sao Paulo. The campaign features our hero, Fernando Ferreira, who talks non-stop for 14 hours and 40 minutes, which is… [More]

Chinese Anime For Motorola - Xiao Xiao RAZR2 Ad

Motorola has enlisted the help of Chinese animator Zhu Zhiqiang to create a tongue in cheek version of the RAZR2 TV ad in the same style as the Xiao Xiao movie. The 75 second clip shows the characters interacting with their phones whilst acting out a genius fight scene. A great partnership for Motor… [More]

Video Virals - Diesel Is Human After All (VIDEO)

Brave but very, very good. The latest videos by Italian fashion house, Diesel, are for their "Human After All" campaign. They provide an inside look into the worlds of Diesel-clad heroes in three unique scenarios: "Teleportation," "Space Dinner" and "Voice Recognition." Each video has been shot to r… [More]

MINI Lessons - Life Skills No One Taught You

To celebrate the launch of the new Clubman model in November, MINI is offering Londoners the chance to skip their normal lunch breaks to master a few life skills no one will ever teach you otherwise. They will actually teach how to "Talk your way back into a will" (for those of you who haven't been … [More]

MINI's 'The Other View' Campaign - Time Delayed Internet Viral

Profero has just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model. I’m not usually one to promote our own work, but this is kind of fantastic. Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspec… [More]