Jamie Coomber - Jamie has been working within `New Media’ since 2000 and is Innovations Strategist at Profero. After studying Business Information Systems and Marketing at University, her interest in digital began to develop, ranging from communications typically found online to new technologies that she believes will force both digital and traditional communications to join as one. She is the founder and Editor of Freshenmeup.com, which reports on emerging trends, technological advances and extraordinary communications adopted by brands to leverage their relationships with consumers.
As well as writing about innovations Jamie seeks her inspiration by discussing them and is joint host for the London arm of Likemind (http://likemind.us) where every month forward thinking people meet and share their opinions on future trends. Jamie has won numerous awards during her career in advertising, including a Gold Cyber Lion at Cannes.
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Trends: 35 |
Total Views: 64,000 |
Reactions: 3 |
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Hunting Since: July 2007
Jamie Coomber's Latest Trends
Digital Projections (VIDEO)
Sixthsense is an Interactive Wearable Gestural InterfaceYou gotta love what’s coming out of MIT. One of their latest projects, Sixthsense, is a wearable projector that interacts with your surrounding environment by overlaying interactive content over everyday…
Published 2,184 Views
Giant Scale Public Texting
NYC Artist Asks Londoners About Street CrimeLondon advertising agency Profero teamed up with New York urban artist Paul Notzold to create two events for Channel 4's "Disarming Britain" season. The events will show Paul's work projected onto the…
Published 2,833 Views
Charity Viral
ActionAid Asks Who Pays with Customised GameNonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid’s Who Pays? campaign who are lobbying for…
Published 1,808 Views
Social Network for Kids
Moshi MonstersLondon-based gaming agency Mind Candy have developed a new social-networking sites for kids called Moshi Monsters. Instead of creating their own user profiles, kids can adopt their own monster. Users…
Published 3,323 Views
DIY Virtual Music Fest
Adidas Originals FestivalAdidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival. The Originals Festival site allows users to select from a range…
Published 2,195 Views
Ethical Brand Debate (VIDEO)
Unilever Attacked in Latest Dove CampaignUnilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty,…
Published 4,692 Views
Nokia Christmas Lights
Unity Display on Regent StreetNokia is this year's sponsor for the Christmas lights on Regent Street and have approached their agency, Weiden & Kennedy, to design the display. The creation is called `Unity’ and consists of 14 clusters…
Published 2,180 Views
14 Hour & 40 Min Ad (VIDEO)
Emirates Airlines Non-Stop Info From Dubai to Sao PauloThis is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for Emirates Airlines to mark the launch of their non-stop flight from Dubai to Sao Paulo. The campaign…
Published 2,562 Views
Chinese Anime For Motorola
Xiao Xiao RAZR2 AdMotorola has enlisted the help of Chinese animator Zhu Zhiqiang to create a tongue in cheek version of the RAZR2 TV ad in the same style as the Xiao Xiao movie. The 75 second clip shows the characters…
Published 4,321 Views
Video Virals (VIDEO)
Diesel Is Human After AllBrave but very, very good. The latest videos by Italian fashion house, Diesel, are for their "Human After All" campaign. They provide an inside look into the worlds of Diesel-clad heroes in three unique…
Published 2,660 Views
MINI Lessons
Life Skills No One Taught YouTo celebrate the launch of the new Clubman model in November, MINI is offering Londoners the chance to skip their normal lunch breaks to master a few life skills no one will ever teach you otherwise. They…
Published 3,114 Views
MINI's 'The Other View' Campaign
Time Delayed Internet ViralProfero has just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model. I’m not usually one to promote our own work, but this is kind of fantastic. Theotherview.co.uk…
Published 2,905 Views
Interactive Storefronts (VIDEO)
Elle MacPherson Intimates NY Fashion WeekFor New York Fashion Week, Elle MacPherson Intimates launched an interactive storefront, allowing users to reveal the video footage of the models on the windows through their movements on the street. This…
Published 3,900 Views
Universal Phone Charger
Manufacturers Agree On DesignAt last! Boing Boing have reported that the Open Mobile Terminal Platform (OMTP) group has decided to standardise mobile chargers so we can wave goodbye to annoying work emails such as “does anyone have…
Published 2,484 Views
Harvey Nichols Viral (VIDEO)
Fashionable FoodDDB was incredibly brave with this video. The objective was to create a piece of work that would go viral, and through this video, they have certainly achieved that. Some of the references such as the…
Published 2,808 Views
Interactive Music Video (VIDEO)
Viral Bob Dylan AlbumThis is a great site created to celebrate the release of Bob Dylan’s Greatest Hits album, to be released October 1st. The site pays homage to his video for Subterranean Homesick Blues and allows users…
Published 1,695 Views
Cadbury Viral Ad (VIDEO)
A Drumming Gorilla To Make You SmileFallon London have created the latest ad for Cadburys Dairy Milk with the notion that Cadburys Daily Milk makes you smile. And what could make you smile more than a life-size Gorilla playing the drums to Phil Collins "In the air tonight". Wonderfully bizarre.
1,146 Views
Life Without Labels (GALLERY)
Bonfire Of The BrandsLast year London-based journalist, Neil Boorman, experimented with living a brand-free life. Boorman set fire to everything he owned that was branded, and proceeded to document his findings. Since the…
Published 3,238 Views
O2 Advergame
Virtually Stare Down Top Rugby PlayersO2 have launched a new game to tie in with their "Scrum in the Park" event, where users have to out stare down their challengers -- British Rugby’s Mike Tindall, Josh Lewsey and Tom Rees. To play the…
Published 2,028 Views
Racing Seats For Gamers (GALLERY)
Consoles Get ComfyPlayseats has come up with the ultimate driving experience for gaming fanatics, a racing seat that holds your steering wheel and control pedal, providing an experience that is almost as good as the real…
Published 3,862 Views
Social Tagging Via SMS (VIDEO)
Text Your Location With PlazesLike a cross between Socialight and Twitter, Plazes is the latest micro blogging platform that enables you to geotag exactly where you are, or where you are heading to. Rather than texting friends you're…
Published 2,148 Views
Stylish technology
USB sticks made from real sticksThese are really cute. Netherlands based design company Studio Oooms have taken the average USB and turned it into a fashion icon. Using real sticks (yes the wooden variety) as the casing for the device they look very cool, and you will now be able to spot who has borrowed it.
683 Views
Gillette Launches Advergame
The Undetectables Promote Stealth RazorGillette have launched a new game called The Undetectables to promote their Stealth range. Your mission is to act with precision and power (tenuous link admittedly) to recover the stealth razor which has…
Published 3,177 Views
Wii While You Pee (VIDEO)
Gaming in Toilets To Promote DUI AwarenessThis is pure genuis. Saatchi & Saatchi in Frankfurt were asked to come up with a way to get the attention of potential drunk drivers. The solution? Reach them when they are in the toilet and get them to…
Published 4,149 Views
Audiovisual Mixes (VIDEO)
Addictive TV Turn Films Into MusicThis is very cool. Addictive TV are a London based collective made up of DJ’s and audio-visual artists, who compile mixes using scenes from films combined with music videos. I have recently attended…
Published 2,575 Views
Virtual Tours For Avatars (GALLERY)
London Gallery Somerset House Opens Interactive GalleryLondon Gallery Somerset House has commissioned Turner Prize finalists Ben Langlands and Nikki Bell to create an online 3D interactive version of the gallery. Users will be able to create their own personalized…
Published 4,722 Views
Self Serving Ads That Save the World (VIDEO)
'Airside and Mother' Promote Firm + EarthThis is a really sweet animation put together by ad agencies Airside and Mother on how we can do our bit to save the earth. The interesting takeaway is that their animation actually serves as a great…
Published 2,260 Views
Book Design
Penguin hire Artists for Classic CoversPenguin Books have brought in artists such as Daniel Clowes, Chris Ware, Art Spiegelman and Frank Miller to produce some new book sleeves for some of their classic titles soon for release.
692 Views
3D Flash Experiments As Art
The Lab by Mathieu BadimonCan 3d flash experiments be art? A couple minutes in this unique medium and you'll probably agree. This simple but unique site contains some very cool 3D flash experiments that are sure to grab your…
Published 2,956 Views
Experiential Advertising (VIDEO)
Volkswagon Glamorizes 'Night Driving'This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the…
Published 4,474 Views
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