ActionAid Asks Who Pays with Customised Game

By: Jamie Coomber - Published: Feb 25, 2008 • References: actionaid.org.uk & freshenmeup
Nonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid's Who Pays? campaign who are lobbying for tighter regulations of how UK supermarkets deal with producers in developing countries.

The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice) with some supermarket trollies. The user then has the option to send their campaign to others via the usual channels with the added inclusion of providing the code to embed within your blog/MySpace (nice tactic to get your campaign viral). Stats for Charity Viral Trending: Older & Chilly
Research: 2,588 clicks in 426 w
Interest: 4 minutes
Concept: Charity Viral
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: wireless shifting electric bikes, tv show chatbots, and hovering selfie drones.