Gaming in Toilets To Promote DUI Awareness

By: Jamie Coomber - Published: • References: ####-screen.de
This is pure genuis. Saatchi & Saatchi in Frankfurt were asked to come up with a way to get the attention of potential drunk drivers. The solution? Reach them when they are in the toilet and get them to see just how much they have really had by allowing them to play driving games. The catch? They have to control the cars in the game using their pee. This is such a simple yet ingenuis idea. Bravo goes out to both the client and the agency who produced it. Stats for Wii While You Pee Trending: Older & Warm
Traction: 6,216 clicks in 398 w
Interest: > 3 minutes
Concept: Wii While You Pee
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: fountain-controlling video games, carbon fiber sports cars, and bohemian tapestry fashion.