Wii While You Pee - Gaming in Toilets To Promote DUI Awareness (VIDEO)

Login  |  Join Now (FREE)!
Trend Hunter RSS
Send to a Friend
Bookmark
BookmarkTrend

Embed This Trend

  Jamie Coomber






Wii While You Pee - Gaming in Toilets To Promote DUI Awareness (VIDEO)




Wii While You Pee - Gaming in Toilets To Promote DUI Awareness (VIDEO)

This is pure genuis. Saatchi & Saatchi in Frankfurt were asked to come up with a way to get the attention of potential drunk drivers. The solution? Reach them when they are in the toilet and get them to see just how much they have really had by allowing them to play driving games. The catch? They have to control the cars in the game using their pee. This is such a simple yet ingenuis idea. Bravo goes out to both the client and the agency who produced it.

The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa). (####-screen.de)


Via: ####-screen.de   Posted: Aug 9, 07
Like it? Send this trend to a friend OR subscribe to our RSS feed.


See MORE Videos









Add this to Your
Trend Portfolio
Collect Favorites, Add Comments,
Submit Trends and Earn Money
Trends


Comments:




Latest Trends Newsletter
Latest Trends Newsletter
trend newsletter
Trends RSS Feed

Trend Hunter Toolbar

Trends
Become a Trend Spotter / Cool Hunter

Read
Latest Trends
Live Feed*
Galleries
Videos
Net Buzz
Random
Popular Trends

Read Offline
RSS Feed
Category Feeds
Newsletter
Mobile
Trend Database
Archives
Tag Cloud
Unpublished*
Advanced Search*
Comments*

Presentations
Trend Report
Unlocking Cool
Speaking Engagements
Tools
FREE Toolbar
Facebook App
Interviews
Top Sites
Innovation Frameworks

For My Blog
Widgets
Promote Site
Submit Site*
Join
Submit Trends*
Add Cravings*
Build Portfolio*
Suggest Ideas
Rate Trends
Tell a Friend
Scoreboard
My Portfolio
My Portfolio*
My Trends*
My Cravings*
My Galleries*
My RSS Feed*
My Bio*
My Forums
*
Settings*
Customize*
Earn Money*
About Us
About Us
News
Our Team
Jeremy Gutsche
Speaking Engagements
How to Innovate
FAQ
Advertise
Privacy Policy
Contact Us
* Requires FREE membership


Latest Trends RSS TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this trend, gaming in toilets entertain yourself as you pee. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable? Submit a trend or comment on 'gaming in toilets entertain yourself as you pee'. Discover New Trends. Contribute. Get Inspired.


Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.