Volkswagon Glamorizes 'Night Driving'

By: Jamie Coomber - Published: Jul 25, 2007   Updated: Jun 2 2011 • References: night-driving
This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish.

Implications - No longer satisfied with clean-cut and simple advertising that only sends its message across directly, audiences are looking for more stimulation. Customers need to feel like they are experiencing something on a firsthand basis in order to be sold on a product. Companies could look for more ways to create a fuller experience in their selling process in order to generate more profit. Stats for Experiential Advertising Trending: Older & Warm
Research: 6,462 clicks in 460 w
Interest: > 3 minutes
Concept: Experiential Advertising
Related: 55 examples / 42 photos
Segment: Males, 18-35
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