Volkswagon Glamorizes 'Night Driving'
Implications - No longer satisfied with clean-cut and simple advertising that only sends its message across directly, audiences are looking for more stimulation. Customers need to feel like they are experiencing something on a firsthand basis in order to be sold on a product. Companies could look for more ways to create a fuller experience in their selling process in order to generate more profit.Stats for Experiential Advertising Trending: Older & Warm
Traction: 6,443 clicks in 391 w
Interest: > 3 minutes Concept: Experiential Advertising
Related: 36 examples / 28 photos
Segment: Males, 18-35 Comparison Set: 13 similar articles, including: 100 australian fashion features, poetry-exploring video games, and mushroom book installations.