Ethical Brand Debate Edit

Unilever Attacked in Latest Dove Campaign
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Unilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty, whilst building a brand in the form of Axe through the use of beautiful bikini-clad women.

The video was made by Rye Clifton, a Senior Strategic Planner who claims he didn’t realise that both brands fell under the Unilever umbrella. When he found out, his immediate thought was, “That would make a perfect video on YouTube.”

Unilever has issued a statement saying, “The Axe campaign is a spoof of ‘mating game’ and men’s desire to get noticed by women and not meant to be taken literally”.  With the ever growing popularity of Social Networks being used as an educational tool, I would really like to see Unilever use this medium to communicate with their critics and look at how they can address this issue.

Viral Beauty Campaign - Dove Self-Esteem Fund (VIDEO)

“Talk to your daughter before the beauty industry does,” is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls… [More]