Potential

Bonfire Of The Brands

By: Jamie Coomber - Published: Aug 31, 2007 • References: bonfireofthebrands
Last year London-based journalist, Neil Boorman, experimented with living a brand-free life. Boorman set fire to everything he owned that was branded, and proceeded to document his findings. Since the bonfire, Boorman has adapted his lifestyle to only shop at local markets, independent shops and second hand retailers. He no longer owns luxury gadgets like TVs or iPods and yet, despite this lifestyle change, he says his quality of life has improved dramatically. His experience is documented in his new book, “Bonfire of the Brands” published on 6th September, which I would advise each and every one of you to read.