Potential

Unity Display on Regent Street

By: Jamie Coomber - Published: Nov 28, 2007   Updated: Jul 7 2011 • References: freshenmeup
Nokia is this year's sponsor for the Christmas lights on Regent Street and have approached their agency, Weiden & Kennedy, to design the display. The creation is called `Unity' and consists of 14 clusters of lights that change colour in the wind, temperature and from 14th December, users will be able to interact with the display via an interactive screen within Nokia's new Regent Street store.

Implications - The holiday seasons are a time for businesses to capitalize on incredibly high consumption levels by associating their goods and services with festive traditions such as light shows, Christmas trees and themed decor. Stores that incorporate the spirit of the season into their marketing and displays appeal to consumers who are eager to embrace the excitement of these special times of year.