Potential

Adidas Originals Festival

By: Jamie Coomber - Published: • References: originalsfestival.au & freshenmeup
Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival.

The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008.

I spent most of my money on Underworld and LCD Soundsystem, so mine was more of an evening affair rather than the full festival! Stats for DIY Virtual Music Fest Trending: Older & Mild
Traction: 3,219 clicks in 350 w
Interest: 4 minutes
Concept: DIY Virtual Music Fest
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
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