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This cluster of memorable Adidas innovations explores the way in which the German sportswear brand has generated buzz, both with unique products and new marketing techniques.

Every once in a while we like to look at innovations from a particular company we’ve found ourselves mentioning repeatedly, then explore their techniques by gathering them in one place. As these memorable Adidas innovations show, Adidas is unafraid to break barriers and try new things, whether that’s tapping into the Star Wars craze, designing 1 euro sneakers or coming up interactive advergames.