Adidas Celebrates Originality - Targets YouTube, Facebook, Collaborates with Diesel

Login  |  Join Now (FREE)!
Trend Hunter RSS
Send to a Friend
Bookmark
BookmarkTrend

Embed This Trend

  ayMan






Adidas Celebrates Originality - Targets YouTube, Facebook, Collaborates with Diesel


Adidas Celebrates Originality - Targets YouTube, Facebook, Collaborates with Diesel

Adidas, the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its annual spring marketing campaign and collaborating with hip fashion label Diesel in time for New York Fashion week.

As part of its overall “Celebrate Originality,” global brand message, beginning this week, Adidas will begin to debut four original films on popular online sites Facebook and YouTube. The first is about the company’s founder, Adi Dassler, and chronicles how his shoe evolved from a sports shoe to popular everyday footwear. Adidas will also host a community page on Facebook with a variety of information and applications.

While the marketing spending is undisclosed, it is believed to be “the biggest” campaign the company has done in its 49-year history. “There are two key pillars to the campaign,” said Hermann Deininger, chief marketing officer of the adidas sport style division. “One is retail and the second is digital.” Adidas will reformat some of its 80 worldwide stores into an “atelier” concept, allowing visitors to design their own shoes and send pictures and videos to a large wall within the store.

On another front, Adidas is pairing with Italian jeansmaker Diesel to create four styles of jeans called “adidas Originals Denim by Diesel.” The line, which includes two mens and two womens jeans in four different washes, was shown at Fashion Week in New York on Sunday. The jeans will be available exclusively at adidas stores and retail for $160 to $210. This is Adidas’ first foray into completely non-sports product segment.

John Shanley, an analyst with Susquehanna Financial Group, said the campaign fits in with a trend of merging fashion and athletics trends. “I think it makes a lot of sense,” he said. “Casualwear is where most of the business is done (in the athletic sector). Technical or performance products are a relatively small part of the overall market.”

Watch the new above mentioned YouTub Ad in this trend:

Viral YouTube Ad - How Adidas Earned its Stripes (VIDEO)

A new amazingly artistic Adidas YouTube Ad explains the company's development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp… [More]




Read More: adidas   Via: forbes   Posted: Feb 6, 08
Like it? Send this trend to a friend OR subscribe to our RSS feed.








Add this to Your
Trend Portfolio
Collect Favorites, Add Comments,
Submit Trends and Earn Money
Trends


Comments:




Latest Trends Newsletter
Latest Trends Newsletter
trend newsletter
Trends RSS Feed

Trend Hunter Toolbar

Trends
Become a Trend Spotter / Cool Hunter

Read
Latest Trends
Live Feed*
Galleries
Videos
Net Buzz
Random
Popular Trends

Read Offline
RSS Feed
Category Feeds
Newsletter
Mobile
Trend Database
Archives
Tag Cloud
Unpublished*
Advanced Search*
Comments*

Presentations
Trend Report
Unlocking Cool
Speaking Engagements
Tools
FREE Toolbar
Facebook App
Interviews
Top Sites
Innovation Frameworks

For My Blog
Widgets
Promote Site
Submit Site*
Join
Submit Trends*
Add Cravings*
Build Portfolio*
Suggest Ideas
Rate Trends
Tell a Friend
Scoreboard
My Portfolio
My Portfolio*
My Trends*
My Cravings*
My Galleries*
My RSS Feed*
My Bio*
My Forums
*
Settings*
Customize*
Earn Money*
About Us
About Us
News
Our Team
Jeremy Gutsche
Speaking Engagements
How to Innovate
FAQ
Advertise
Privacy Policy
Contact Us
* Requires FREE membership


Latest Trends RSS TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this trend, adidas youtube facebook diesel. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable? Submit a trend or comment on 'adidas youtube facebook diesel'. Discover New Trends. Contribute. Get Inspired.


Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.