Adidas Vault Reveals 60 Years of Shoemaking Experience

By: Urban Delice - Published: Jul 15, 2009 • References: adidas & hypebeast
In times of crisis, the smartest thing to do is look back and bring to life the classic things that never went out of style. When it comes to sneakers, classic features and shapes are an excellent starting point for futuristic products.

Adidas launched the "Adidas Vault", a mini website that gathers the experience of over 60 years in creating sneaker history. For sneaker "aficionados" this website is a juicy trip in the Adidas files of classic sneakers that never went out of style and still make the marketing people smile. Even in time of crisis, a good classic pair of Adidas sneakers can win anyone’s heart. Stats for Revisiting Classic Kicks Trending: Older & Mild
Research: 7,369 clicks in 357 w
Interest: 4 minutes
Concept: Revisiting Classic Kicks
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: 38 adidas innovations, 'star wars' sneakers, and classic logo mods.