Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits

By: Christina Butty - Published: Apr 19, 2009   Updated: Aug 22 2011 • References: adidas & stylehive
If you have ever wanted to squeeze in a quick workout before attending a formal function, Adidas has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer Jeremy Scott, Adidas has created tuxedo-inspired gymwear.

Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:

Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with. Stats for Formal Gymwear Trending: Older & Average
Research: 8,619 clicks in 365 w
Interest: > 3 minutes
Concept: Formal Gymwear
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: adidas launches store with the help of ducks, adidas embraces graffiti, and athletic couture.