Adidas Uses Argentinian Phenom Messi for 'Spark' Ads

By: Andrew Robichaud - Published: Jul 19, 2009 • References: adidas &
What better way to advertise a new soccer brand than using arguably the best soccer player in the world mixed with a graphic novel-styled campaign?

Lionel Messi is the head honcho for Adidas’ new ‘Spark’ ads. The ads are for the sleek electric blue F50i soccer cleats and were created by Daniel Carlsson. The idea behind the advertisements (which so appropriately feature the Argentina blue and a young superstar) is that "Every Team Needs the Spark."

As far as Messi is concerned, he’s the fuel and the fire. As for the Adidas F50i, take a look and decide for yourself (that’s my way of saying… F50i, enough said). Stats for Harnessing Soccer Star Power Trending: Older & Mild
Research: 11,104 clicks in 357 w
Interest: 3.9 minutes
Concept: Harnessing Soccer Star Power
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: carbon fiber cleats, luxury soccer shoes, and daredevil soccer stunts.