The Adidas Football Cathedral

By: Wilson Roberto - Published: Jun 12, 2006   Updated: Apr 28 2011 • References: & adcritic
We're going to start seeing an explosion of soccer ads during the World Cup season of insanity, but I'm only posting the good stuff. Like this Adidas fresco ceiling painting in the railway station in Cologne Germany. Quite beautiful. It's the Sistine Chapel of advertising.

Implications - Advertisements that play off of religious paintings can be considered controversial. However, in this case of the Adidas Football Cathedral, it is a clear demonstration that the company understood their target audience. Soccer players as well as other sports participants have been put on a high pedestal and to the target, are literally godlike. The advertising agency was able to clearly identify their target demographics and executed a perfect ad. Stats for The Adidas Football Cathedral Trending: Older & Average
Research: 8,685 clicks in 519 w
Interest: 4 minutes
Concept: The Adidas Football Cathedral
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: supercharged motorsport cars, solar jumpstart batteries, and autonomous rose gold vacuums.