Superstar

From Illegal Babe Advertising to Soccer Strategy Commercials

By: Katherine Vong - Published:
The 2010 World Cup is well underway, and like any major sporting event, the advertising and marketing schemes from big brands are receiving much attention. The World Cup marketing campaigns range in tactic, finesse and cleverness, but there is no doubt that consumers are paying attention both to the sport and the products that are being marketed to them as they enjoy each game. From Bavaria's illegal babe advertising stunt to the Adida's football cathedral, here are some of World Cup marketing campaigns from the past and present.