BERLIN (Reuters) - A voodoo doll with five pins and the national emblems of all your enemy teams. Toilet paper with World Cup trivia. Pork slices emblazoned with a soccer player dribbling down the field.
These are just a few of the unofficial World Cup-related items available in German stores and on German Web sites as merchants try to cash in on World Cup mania before the month-long international soccer tournament kicks off in Germany on June 9. The competition transfixes much of the world, and interest among Americans has been growing.
"Put a charm on your favorite team with this special set. It includes one voodoo doll, 34 national emblems and five needles. Weaken any opponents: Simply attach the emblem, stick in the needles and off you go," the description says.
Stats for World Cup Marketing Mania
Trending: Older & Mild
Research: 3,970 clicks in 521 w
Interest: 4 minutes
Concept: World Cup Marketing Mania
Related: 66 examples / 51 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: castle custodian apps, converted sprinter vans, and hoverboard cereal ad campaigns.
World Cup Marketing Mania
More Stats +/-
Converted Sprinter Vans
Castle Custodian Apps
Hoverboard Cereal Ad Campaigns
Ruggedly Versatile Motorbikes
Liquid Metal Timpieces