Sepp Magazine is Dedicated to the World Cup

Named after FIFA’s ex-president, Sepp Blatter, Sepp Magazine is officially sanctioned by FIFA to produce high-quality content relating two unlikely themes—fashion and soccer.

If that combination doesn’t draw you in, everyone’s favorite fashion daddy Karl Lagerfeld drew some of soccer’s most famous athletes for this issue. Take this issue of Sepp Magazine in, as it only comes around during each World Cup.

Implications - Fashion is a profitable sector in the sports industry due to loyal fans willing to shell out a few bucks to look like they're a part of the team they support. Plus, teams in different leagues represent a city, therefore it becomes all the more important to design a good-looking jersey that encouraged patriotism.