Norway "The Godfather" Soccer Ads Channel Infamous Mob Movie

By: Jacqueline Parrish - Published: Oct 17, 2009   Updated: Aug 15 2011 • References: adsoftheworld
Soccer, or futbol, as it is known outside North America, is the biggest fan-based, and most played sport in the world. A Trodheim, Norway advertising agency recently used the epic “The Godfather” trilogy as a soccer advertising campaign to endorse a match against Italy and Norway.

The soccer advertising campaign features three of Norway's superstar players posing in a likeness of The Godfather movie poster, with clever plays on words, such as “The Goal-Getter.”

Implications - Businesses that integrate iconic pop culture concepts or personalities into their marketing strategies will likely appeal to a wide audience. Consumers will appeal to these products based on brand-recognition and will be much more likely to make an investment. Businesses that adopt this strategy will likely experience high levels of success. Stats for Cinematic Football Campaigns Trending: Older & Mild
Research: 4,542 clicks in 344 w
Interest: 4 minutes
Concept: Cinematic Football Campaigns
Related: 77 examples / 59 photos
Segment: Males, 18-35
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