The Adidas: Create Your Adicolor Ads by TBWA

By: Marissa Liu - Published: Nov 17, 2009   Updated: May 31 2011 • References: press.adidas & adsoftheworld
Barcelona-based Spanish advertising agency TBWA created these vividly colorful Adidas: Create your adicolor ads. The campaign features the classic Adidas shell-toe sneaker being formed by an outpouring of paint.

The Adidas: Create your adicolor ads were created to support adicolor, a classic collection of customizable footwear from adidas. The adicolor ads were art directed by Jordi Rins and photographed by Ramón Serrano.

Implications - By maintaining structural and recognizable elements of a product, companies can play with less cost-effective changes such as packaging or product color. Just as kitchen mixer brands have introduced fresh new colors to their line-up, all industries can take note that by tweaking a product slightly they can avoid a total re-design and better guarantee they maintain brand loyalty from customers, while appealing to new demographics. Stats for Paint Dripping Kicks Trending: Older & Warm
Research: 10,475 clicks in 341 w
Interest: 4 minutes
Concept: Paint Dripping Kicks
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: retro hair mockery, white-washed ads, and multihued winged sneakers.