The Stella McCartney for Adidas Spring/Summer 2009 show at London Fashion Week was full of energy and movement as members of the British Olympic gymnastics team performed their routines dressed in the latest designs from the collection.
I think that was a brilliant move to capitalize on the remaining buzz of the 2008 Beijing Olympic games, as well as showcase the collection’s beauty in action.
I mean, how well can you model a leotard by just walking down the catwalk? Check out the video to see the athletes perform and model at the same time.
Olympic Gymnasts as Runway Models
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Designer Sports Fashion
Basketball Superstars as Models
Piquant Chicken Burgers
Habanero Chicken Burgers
Interactive Sensory Installations