The Adidas SLVR concept is one geared towards versatility, functionality and a commitment to an understated sense of style.
The style is geared for functional life rather than sweating in a gym. There are no baby-blue and hot-pink sneakers dripping with labels in the SLVR production wing of Adidas. With the signature color being gun-metal grey, the dreary chic look seems to be what the Adidas SLVR brand is all about.
Implications - What I particularly like about the Adidas SLVR is that it is unconventional. Adidas has always been a company at the height of innovation and this is just another example.
Stats for Abnormal Athletic Attire
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Concept: Abnormal Athletic Attire
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Segment: Females, 18-55
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Abnormal Athletic Attire
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