Adidas Promo Bus

By: Bianca Bartz - Published: Sep 2, 2007 • References:
Adidas re-vamped an old Volkswagon campervan do some recent promo cruising. The eye-catching retro vehicle was spotted zooming around Brazil this summer, promoting the company's new skate shoes.

"The label's new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales," reported. "The 'Kombi' will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new range." Stats for Mobile Marketing Trending: Older & Mild
Research: 6,820 clicks in 456 w
Interest: 3.5 minutes
Concept: Mobile Marketing
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
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