To celebrate the 60th birthday of global sports brand Adidas, the good people at Adidas threw a house party at the new No 74 concept store in Berlin last month. The house underwent a complete interior make-over to complement the party theme of a ‘House Party.'
What a brilliant idea. I really like the look of that joint. Very homely and lots of space to really party hard and wreck the place, knowing that no angry parents will be arriving at midnight.
Guests had to fix themselves a drink in the kitchen, where a bathtub was filled with beers, and they also had the cliche pizza delivery to perfect the illusion of a proper house party. This has to be the new thing for branded parties. This is the kind of stuff which sells sneakers these days.
See the link below for more details of concept shopping.
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