Rockstar

Adidas' Interactive Campaign for Palmeiras Shirts in Brazil

By: Tisah Tucknott - Published:   Updated: Apr 4 2011 • References: adverblog
Sportswear company Adidas is running a campaign in Brazil to promote the launch of the Palmeiras replica.

Adidas has created an interactive virtual game, where players must find Palmeiras shirts that have mysteriously gone missing.

The case of the missing Palmeiras shirts will be solved on June 4th, so you’d better hurry up if you want to play this guessing game! Stats for Virtual Detectives Trending: Older & Mild
Traction: 2,404 clicks in 275 w
Interest: > 3 minutes
Concept: Virtual Detectives
Related: 49 examples / 38 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: adidas originals, the adidas football cathedral, and adidas launches store with the help of ducks.