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Virtual Shoe Fitting - Adidas Lets You Test Shoes Without Trying Them On
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At Adidas shop on the Avenue des Champs Elysees, customers are enjoyed the new way of shoe fitting. With the new technologies, customers don’t have to take off their shoes. Just standing in front of a virtual mirror, customers can browse a variety of models and colors by simply pointing at products on a computer screen. A camera will capture the customer’s feet and legs and show them as a video scene on the monitor. Then the various shoe models are inserted into the picture.
Thanks to the 3-D image processing techniques developed at the Heinrich-Hertz-Institut HHI in Berlin, the software is so fast that it can follow the customer’s movements in real time, says Jurgen Rurainsky, one of the virtual mirror’s developers.
(gizmag)
Via: gizmag
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