Adidas Lets You Test Shoes Without Trying Them On

By: Nisara - Published: Mar 5, 2007 • References: gizmag
At Adidas shop on the Avenue des Champs Elysees, customers are enjoyed the new way of shoe fitting. With the new technologies, customers don't have to take off their shoes. Just standing in front of a virtual mirror, customers can browse a variety of models and colors by simply pointing at products on a computer screen. A camera will capture the customer's feet and legs and show them as a video scene on the monitor. Then the various shoe models are inserted into the picture. Stats for Virtual Shoe Fitting Trending: Older & Mild
Research: 5,340 clicks in 481 w
Interest: 4 minutes
Concept: Virtual Shoe Fitting
Related: 27 examples / 21 photos
Segment: Neutral, 18-35
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