From Innovative Marketing Campaigns to Embracing Art

By: Christina Butty - Published: Jul 7, 2009   Updated: Apr 21 2011
Adi Dassler is credited by many for changing the position of marketing in athletics through his brand, Adidas.

He was at the forefront of getting athletic sponsorships and obtaining ad placement. His baby, Adidas, is still going strong even now after his passing.

The following cluster explores Adidas innovations from inventive marketing to sweet covetable shoes.

Implications - Adidas is a brand that carries a large market share in the sector of athletic apparel. Major brands are constantly reinventing their product in an effort to continue to stay current with their audiences. Innovations such as limited-edition sneakers and Olympic branding are great examples of sneaker companies recognizing the need for change within their targeted audiences.