Adidas Originals Spring/Summer Campaign

By: Juan Carlos Bonilla - Published: Feb 20, 2007 • References: adidas
Adidas Originals has launched a new website. The new site is looking very nice and features 3-D animation all over it. Also you can now view the new Adidas Spring/Summer 07 collection on their website with the latest trends in web site's design."The brand new advertising campaign for adidas Originals Spring/Summer 2007 season reaches out to a broader audience, adidas Originals maintains its aspirational image with creative advertisements that are inventive, playful and enticing. The campaign was shot by eminent photographer Nadav Kander.The general concept behind the different executions is Free Thinking. This creative direction, developed by 180 in Amsterdam, is at the heart of adidas Originals, inviting its consumer to become a Free Thinker and dive deeper into the world of adidas Originals.Portraying imaginative and human situations, all ads translate the product themes of the new collection."