Olympic Branding II- Adidas 2008 Olympic Ads Edit

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With the whole Olympic craziness this year, all brand supporting the Olympic Games are doing their best to create consumer campaigns relevant to the competition context.

Adidas goes beyond that, focusing on the national pride tone of voice and approach. This is a good marketing move if we think of the large production sites that Adidas has in China. And a great market to focus on…actually.

The 2 TVCs are made by 180/TBWA, Psyop, and Stink agencies and they focus on 2 sportmen, Hu Jia and Zheng Zhi.

Great work!

Olympic Branding - Adidas Ad Features Sui Feifei

Five golden rings are popping up everywhere, mostly thanks to Chinese marketers who are burning through an immense amount of ad dollars to set up campaigns to promote the 2008 Summer Olympics in Beijing. This Adidas ad features famed female Chinese basketball player, Sui Feifei soaring high above … [More]