Adidas Billboard Comes to Life
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.Stats for Vertical Soccer Trending: Older & Buzzing
Traction: 10,073 clicks in 389 w
Interest: > 3 minutes Concept: Vertical Soccer
Related: 69 examples / 53 photos
Segment: Males, 12-55 Comparison Set: 25 similar articles, including: nerdy underwear designs, share-based publishing schemes, and shadow-casting lego posters.