Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
10,011 clicks in 369 w
More Stats +/-
Youthfully Vibrant Editorials
Premium Health Wristbands
Career-Focused Coffee Packaging
Boozy Ice Desserts
48 Headphone Designs for Runners
Adidas Billboard Comes to Life
By: Jeremy Gutsche - Published: Jul 1, 2007 Updated: Apr 13 2011 • References: freshcreation.nl
In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures.