In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures.
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
Stats for Vertical Soccer
Trending: Older & Buzzing
Research: 10,154 clicks in 463 w
Interest: > 3 minutes
Concept: Vertical Soccer
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: camera-equipped toothbrushes, 45 niche media innovations, and space-themed hair clips.
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