Adidas Billboard Comes to Life
In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures.
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
