Adidas Billboard Comes to Life

By: Jeremy Gutsche - Published: Jul 1, 2007   Updated: Apr 13 2011 • References:
In what might be the best billboard ever, Adidas brings vertical soccer to life.  The game is played when soccer players are suspended from cables on a billboard.  Then, one on one vertical soccer ensues.  If you want to know whether the ad is effective, just look at all the people taking pictures.

Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere. Stats for Vertical Soccer Trending: Older & Buzzing
Research: 10,154 clicks in 463 w
Interest: > 3 minutes
Concept: Vertical Soccer
Related: 52 examples / 40 photos
Segment: Males, 12-55
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