Zipper Stripe Sneakers
Rather than using the traditional Adidas triple stripe, the company has opted for multi-colored zippers that replace the classic symbol.
Nizza is a black shoe with a clean, white sole, which allows the neon zippers to stand out in a crowd.
Implications - An effective way for businesses to experience a resurgence of popularity is by updating its most popular product with modern and fresh enhancements or modifications. In doing so, consumers will be drawn to the contemporary version of a product they already love.