The exposed zipper has become something to desire for the upcoming seasons, and the sneaker world is jumping on the bandwagon with the Adidas Nizza Hi Zip.
Rather than using the traditional Adidas triple stripe, the company has opted for multi-colored zippers that replace the classic symbol.
Nizza is a black shoe with a clean, white sole, which allows the neon zippers to stand out in a crowd.
Implications - An effective way for businesses to experience a resurgence of popularity is by updating its most popular product with modern and fresh enhancements or modifications. In doing so, consumers will be drawn to the contemporary version of a product they already love.
Stats for Zipper Stripe Sneakers
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Concept: Zipper Stripe Sneakers
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Segment: Males, 18-35
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Zipper Stripe Sneakers
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