Sportswear label adidas introduces the new and bright Sunshine colorway detailing its signature Crazy 1 sneaker model for the season. It was originally showcased on the Kobe 1 sneakers that were unveiled as the Crazy 1 back in 2013 and now it is coated in a bright yellow palette throughout the upper.
The basketball sneakers are designed to have a sleek body and branding details inform the sides of the shoe in the form of the Three Stripes logo in a debossed detail for texture as well. The outsoles are designed in a stark silver hue and additional contrast is seen at the lining which is applied in black. It's finished with the signature shell toe and the grille heel.
Image Credit: adidas
What Makes This Trend Stand Out
- Bright Sneaker Colorways
- Sportswear brands are exploring vibrant hues for their signature sneaker models.
- Sleek Basketball Sneaker Designs
- Basketball sneaker designs are becoming more streamlined and minimalist.
- Textured Branding Details
- Debossed branding details are adding texture and interest to sneaker designs.
Sectors Adopting This
- Sporting Goods
- Sporting goods brands can incorporate bright and sleek designs in their sneaker offerings for the season.
- Fashion
- Fashion brands can use vibrant sneaker colorways as accents to add a pop of color to their summer collections.
- Footwear
- Footwear companies can explore unique branding details to differentiate their sneaker offerings from competitors.
