Talented

Adidas Launches Store With The Help Of Ducks

By: Angela Lowe - Published: • References: blog.coolz0r & gushmagazine
Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store. The placed several small blue Adidas ducks in the fountain at 'Enhave Plads'. When people picked up the ducks it read on their side: “I've swum too far - help me get back home!”, and on the bottom it said: “Reward for my return at Adidas Original store”. When customers brought the poor lost little duck back to the store they received a free t-shirt and they got to keep the duck. Not a bad idea. (GUSH Magazine) Stats for Adidas Launches Store With The Help Of Ducks Trending: Older & Mild
Traction: 5,709 clicks in 422 w
Interest: 4 minutes
Concept: Adidas Launches Store With The Help Of Ducks
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: dual-chamber bike tires, elegant minimalism branding, and smartphone-camera hybrids.