This window display at the Adidas store on Queen Street in Toronto is fun; it suggests that shoes be eaten as BBQ food.
This display shows that Adidas kicks on the BBQ, in a cooler and on plates.
It's an interesting but seemingly irrelevant way to promote the product - after all, who eats shoes?
But it is a great summery window display!
Implications - By creating interesting displays, the store will manage to attract pedestrians. This brings in the foot traffic that stores rely on for business. Additionally, innovative displays can bring press attention to the store such as the Adidas window display. The store BBQ'd their footwear to grasp the attention of the pedestrians walking by.
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Research: 16,910 clicks in 357 w
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Concept: BBQed Shoes
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Segment: Females, 12-55
Comparison Set: 28 similar articles, including: parodied nudevertising, stormtrooper sneakers, and relaunching iconic shoes.
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