Silver sneakers. No, make that silver coloured sneaks from Adidas. This is the German, sportswear company's 25th anniversary and this is the special edition shoe they released to commemorate it.
Adidas makes a great shoe and has been an innovator in features that changed the "basketball shoe." Just look at the lock-down straps that cross the ankle!
Implications - Companies like to take advantage of their own success because loyal buyers are aware of the value of a memorabilia that's being released for commemorative purposes. Especially when something is sold as a limited edition release, it becomes easy to lure faithful purchasers into buying the product. With the high prices that often accompany these products, they still manage to appeal to the consumer because there's always a value on history and nostalgia.
Stats for Silver Sneakers
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Research: 5,850 clicks in 427 w
Interest: 3.4 minutes
Concept: Silver Sneakers
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Segment: Males, 12-35
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