Adidas Grün Campaign

By: varkeychaya - Published: • References: cpluv
Adidas has gone green with its advertising campaign. The advertisement, which is suspected to be for its Grün range of footwear, is made of bushes with the iconic three stripes placed using three strips of wood.

from shape+colour

"Knowing that environmentalism is a mind-set, not just a selling point, their Grün campaign has kicked off with “Guerilla Gardening”. For all intents and purposes, it's graffiti with plants. The aim is to take a neglected, off limits urban space and turn it into a thing of beauty - be it with spray paint or with grass." Stats for Plantvertising to Go Green Trending: Older & Warm
Traction: 4,625 clicks in 406 w
Interest: > 3 minutes
Concept: Plantvertising To Go Green
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: fur-clad storage cabinets, fungus-based coffee blends, and subway signal-spotting apps.