The designers for Adi-block sunblock by Adidas have creatively extended the traditional branding process from packaging and advertising into the delivery mechanism itself.
Utilizing the infamous three stripes trademark symbol of Adidas, designers Jack Godfrey Wood, Tom Ballhatchet and Rui Lui have incorporated this symbol into the product's usage by opting for three spraying nozzles instead of the typical one.
As you can see by the images below, this design creatively extends the Adidas symbol from the sunblock package onto the body of the customer.
Stats for Branded Sunscreen Tattoos
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Concept: Branded Sunscreen Tattoos
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Segment: Males, 18-35
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Branded Sunscreen Tattoos
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