Adidas 'Be Fast' Campaign Wins at ANDY Awards 2009

By: Ayman - Published: Mar 24, 2009 • References: & arabaquarius.blogspot
The cat playing with the fish bowl next to your notebook, the dog pulling the cover off the table with the vase right at the edge, and your little son about to put his finger in the electricity plug.

These are the three hair-raising scenarios in this Adidas campaign which just won the Student Bronze award for Toys, Games & Sports at the International ANDY Awards 2009 by Miami Ad School Europe.

The visuals are complemented with a witty company that says ‘Be Fast.’

The ads were created by art director Maja Grunwald, and copywriter Georgios Kouveliotis.

Check out more award winning campaigns at the International ANDY Awards 2009 and a recent messy marketing effort by Adidas below. Stats for Dangerous Scenario Ads Trending: Older & Mild
Research: 4,539 clicks in 373 w
Interest: 4 minutes
Concept: Dangerous Scenario Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: messy marketing, award-winning driver distraction ads, and dropping tvs down drains.