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Safevertising for Adidas Originals

By: Sandra Winn - Published: • References: nosadbigsmile and adrants
The Adidas Originals Safety Collection ad features a handsome young man named Akira, who owns the “No Sad, No Smile Break-up Service." 

Akira rides through the streets of Toyko on his trusty moped, dressed in Adidas Originals Safety clothing, and ends relationships for those who are too chicken to do it on their own.

Adidas Originals Safety Collection doesn’t just use the “No Sad, No Smile, Break-up Service” in its video though. Once you go to the website, there is an interactive cell phone with break-up messages that you can actually send out. 

Why Adidas labeled their new brand with the word ‘safety’ is beyond me. After all, it isn’t like their clothing line protects you any more than other clothing would.