Xiao Xiao RAZR2 Ad

By: Jamie Coomber - Published: Oct 9, 2007   Updated: May 10 2011 • References: direct.motorola & freshenmeup
Motorola has enlisted the help of Chinese animator Zhu Zhiqiang to create a tongue in cheek version of the RAZR2 TV ad in the same style as the Xiao Xiao movie. The 75 second clip shows the characters interacting with their phones whilst acting out a genius fight scene. A great partnership for Motorola to form with a nice pay off.

Implications - The commercial starts of completely normal but soon turns into a hardcore battle that involves fighting, dancing and phone usage. It even has a little comedy added into the mix. A techno beat plays in the background that will get you grooving in your seat as you watch this awesome Motorola commercial. Stats for Chinese Anime For Motorola Trending: Older & Warm
Research: 5,885 clicks in 451 w
Interest: 4 minutes
Concept: Chinese Anime For Motorola
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: hybrid restaurant-butcher shops, compact miniature computers, and indoor bike-mounting units.