This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors, "The consumer you are trying to sell products or services to has been disconnected from your brand".
Implications - Webpages are a great way to showcase the the talent that a company may be trying to sell. For creatives trying to display the skills and services that they have to offer, designing an interesting webpage is just as important as the portfolio of work that is to be put up. By having an webpage, a company can create a lasting impression on a potential client.
Stats for Anti-Branding
Trending: Older & Mild
Research: 4,540 clicks in 460 w
Interest: 4 minutes
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: almond milk liqueurs, top 90 editorial trends in may, and men's grooming room flagships.
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