Potential

Ad Agency Uses Modified 404 Page as Their Webpage

By: Jamie Coomber - Published:   Updated: Mar 31 2011 • References: westwayne
This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors, "The consumer you are trying to sell products or services to has been disconnected from your brand". Stats for Anti-Branding Trending: Older & Mild
Traction: 4,504 clicks in 373 w
Interest: 4 minutes
Concept: Anti-Branding
Related: 96 examples / 74 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: biodegradable origami bowls, inappropriate latte art, and monochromatic actor editorials.