Potential

Ad Agency Uses Modified 404 Page as Their Webpage

By: Jamie Coomber - Published:   Updated: Mar 31 2011 • References: westwayne
This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors, "The consumer you are trying to sell products or services to has been disconnected from your brand". Stats for Anti-Branding Trending: Older & Mild
Traction: 4,536 clicks in 396 w
Interest: 4 minutes
Concept: Anti-Branding
Related: 42 examples / 32 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: celebrity offspring campaigns, community-oriented beers, and prescription alcohol packaging.