Playseats has come up with the ultimate driving experience for gaming fanatics, a racing seat that holds your steering wheel and control pedal, providing an experience that is almost as good as the real thing. Held together in a metal frame, the seat folds away for storage when not in use so it also won't take over your home.
Implications - This kind of product has a huge appeal for those who take their gaming lifestyle seriously and have the money to back it up. Games are growing increasingly more elaborate, detailed and intense thanks to increasingly advanced software technology, but one area of this billion-dollar industry that remains relatively unexplored is how to bring increased comfort, excitement and realistic immersion to gaming from beyond the console or the game itself. More companies should place greater emphasis on this unexpected approach.
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