Potential

Artist Places Gold Bullion Throughout London

By: Jamie Coomber - Published: Jul 20, 2007   Updated: Jun 1 2011 • References: lazinc
In a clear example of the ever fine line between art and advertising, artist Paul Insect recently placed a stack of signed mock Gold bullions detailing the words "if you have me, I was stolen" in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both Adidas and Audi to assist with their advertising.

Implications - Street art has provided inspiration for brands attempting to approach youth in their marketing strategy. As graffiti becomes a widely accepted art form, its fan base increases in extremely large numbers. This essentially results in a niche demographic of consumers who feel as passionately about graffiti as others feel about classic art.