MINI's 'The Other View' Campaign Edit
Time Delayed Internet Viral

Profero has just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model.  I’m not usually one to promote our own work, but this is kind of fantastic.  Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspective.  The catch is the clips will only be shown for 1 minute a week and a counter above the door that leads you to “The Other View” counts down the seconds to when the door is opened.  The time is judged by the clock on the users computer so for example, when the users clock turns 4pm BST (tomorrow’s time for example) the view behind the door is revealed.  Refreshing to finally see brands start to use the Internet in new ways.  See you at 4pm.