This is a great site created to celebrate the release of Bob Dylan's Greatest Hits album, to be released October 1st. The site pays homage to his video for Subterranean Homesick Blues and allows users to post messages on the cards within the video to then send to a friend. Not a new technology, but a lovely, simple viral to support the launch.
Implications - With technology developing at an incredibly fast rate, consumers are beginning to feel a sense of distance from their gadgets. Providing an interactive option gives users the feeling of authority and influence over their purchases. In providing this option, companies demonstrate that they are considerate of their customers and value their contributions.
Interactive Music Video
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